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Do You Know Why Your Competitors Are Better Than You? |
| Date Added: March 10, 2008 01:56:48 AM |
| Author: RingJohn |
| Category: Internet and Web Services |
| Getting information about your competitors is vital in improving your own website. It is a strategic move that can give you useful ideas on how to further improve your website. The problem is that how will they give you information when they know you are their competitor? There are ways to get valuable information about your competitors without appearing to be a threat. Getting information from your competitors is called competitive intelligence. There can be several sources to get information about your competitors. Here are some that you can use: Don’t be afraid to ask. If you get answers for your queries, then perfect. But if you don’t, then ask again. Sometimes information can’t be obtained in the first request. There are sources that can give you information about your competitors. Ask ethically from these sources. And remember to do the asking in a lawful way. Some of the sources that can give you competitive intelligence information include public sources. These include media, advertisements, brochures, surveys and other published information. You can get valuable information about your competitors the easiest way using the public sources. Establish a connection with your competitors’ customers. You can get valuable information about your competitors by talking to their customers. These customers are your potential customers as well. By talking to them, you will learn why these customers prefer your competitors. These customers may reveal to you some information about your competitors. Get information from former employees of your competitors. These former employees may divulge to you some vital information about your competitors provided the information are not confidential. It is never good to ask for information that will affect the business of your competitors in a negative way. Be a customer yourself. There is no better way to know about your competitors than try being a customer yourself. You will see the difference between your online business and that of your competitor. You will be able to determine what is missing in your business. Whatever way you use for competitive intelligence, make sure that you abide by the rules. Don’t use tricks that will be a threat to your competitors. You wouldn’t want the same to happen to your business, do you? When getting information about your competitors, be very careful. If there is a need to ask for permission, do it. There are legal ways to get information so stick to it. These competitive intelligence ideas mentioned here will come in handy. RingJohn is a web marketing and online advertising company in Ireland. It is the first AdWords Qualified Company in Ireland. Its range of services includes Search Engine Marketing, Search Engine Optimisation, Pay Per Click Advertising, Link Building, Content Writing, Web Marketing Training, SEO Training and more. |
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